Big news! I wrote an e-book comprised of my “best thinking” of the past 5 years. If you want to skip right to the good stuff, click here for the e-book.

If you’ve been reading this blog since its launch in June 2004, there won’t be a whole lot of surprises … but the tale of the blog stats suggests that most PR-Squared readers did not discover this blog until fairly recently.

The e-book packages up all the “best stuff” nicely, and more importantly it’s in a user-friendly PDF format that allows you to FORWARD TO A FRIEND.

Let’s face it: most of this blog’s readers already “get it.” You understand that we are poised on the “brink” of amazing change. You can already see how Social Media is irresistably changing the face of Marketing.

But, I’ll bet you have a ton of friends who either “don’t get it” or only kinda-sorta do.

Download the e-book. Send it to your friends, with my compliments. Because the e-book starts off slow with some basic principles, and then advances to some fairly sophisticated techniques, almost anyone intrigued by Social Media Marketing will get something out of it. At least, that’s my hope!

I am fortunate to have some amazing friends. David Meerman Scott was happy to gimme a thumb’s-up even before he read the e-book:

And the peerless Ann Handley of MarketingProfs (who actually did read it, bless her!) didn’t hesitate to excerpt it and offer the e-book as a download at her incredible and influential site. Thank you, Ann!

Now I need your help. Will you help me spread the word?

I’ve got a lot invested in this baby. We’re talking about FIVE YEARS’ worth of ideas, crammed into a 40–page e-book.

Will you tweet the link? Will you email it to a colleague? Will you read it, and give me some feedback? — Did it help you?


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